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Indeed. To let my second wave freak flag fly for a moment: that platform is IMV incredibly exploitative of almost everyone involved, it is socially malign and it is also I fear, the wave of the future.

I think tho those people believe in whatever cult they’ve slipped into. I think the more cynical stuff is yet to come.

attempts by established papers to cross the form barrier often end in predictable ways. the first wapo venture into short-form video ended with the guy going indie and launching his own newsletter (well it's still going but has less views than him i think).

there are definitely way more youtubers and tiktokers whose shtick is just reading things off wikipedia and actual newspapers for their audience but with some fancy video graphics and moody music overlaid than i ever thought there would be

Hasan Piker is maybe the closest so far.

I know this is just the wholly correct follow on of what I said yet somehow seeing someone else express it this clearly has made it hit home.

I don't think anyone is actually doing real news as a vtuber yet, so either there's a gap in the market or it's a terrible idea. The audience will probably try to get you to play LoL anyway

Yes, don’t Novara basically do talk show journalism (nothing investigative as far as I am aware) and still get healthy views etc.

A lot of broadsheet personal finance sections (I say this having worked for one for almost 5 years) spend a lot of time writing about inheritance tax (Paid by less than 10% of people) for this very reason. It’s not that it’s not news, even if it is niche, but it gets the most clicks

Hmm...Your ideas are intriguing to me and I wish to subscribe to your newsletter.

recently to keep up with govt reforms at home i've been trying to read vietnamese newspapers and they all write generic nonsense with no content and then after spending a month or two grumbling that i could do a better job than these people i realised that must mean i misinterpret what their job is

Tell me about it :(

Bread and circus. The more circus the better. Worked for millenia, why should it be different now?

Lolllll tell me about it

And, as with the descent of politics & policy into simple solution sloganeering, we just don't want to admit that a large part of blame belongs to the general public & what they are willing/wanting to pay attention to or be told.