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yea i am very much of the belief that public presence social media is a dying breed. finding ways to build small communities that have built in trust mechanics - regardless of how strong or loose those mechanics are - is where things are going. a big part of the rise of group chats imo

Petter Törnberg@pettertornberg.com

Second: generative AI is breaking the link between platforms and human content production. Over 40% of long-form Facebook posts likely AI-generated by late 2024. More than half of long-form LinkedIn posts in 2025. "Slop" is the word of the year.

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part of me mourns it, for the same reason that everyone's forum becoming a Discord made it harder to learn stuff, but hopefully we end up at a good balance.

yeah, I’m all for the gcs, but how do you discover them that basically doesn’t fall back on “I went to the right finishing school and knew the right people”

shitposting on bluesky has given me like 10x the networking opportunities of anything I did in college, easy. But I don't really have my shit together, then or now, so maybe I'm not the best metric.

robots.txt started as trust between a small community of webmasters. hardened into architecture, became invisible, became "natural." now AI companies cite it in court. the retreat to trusted spaces is real — but their trust mechanisms become the next infrastructure nobody questions.

public presence social media can survive, it just needs social proof of humanity. eg I strongly trust my mutuals to be human and not post slop and vice versa (I hope). and then you just need good filtering/moderation tools for screening out the deluge of slop

i kinda miss my second round of IRC years back in like 2009-2013. perfect-sized forum even if lacking in quality of life features.

the public facing social web was so high leverage until it got polluted I think challenges for the next phase of social are how to get that leverage from gated spaces, how to break containment gently, and how to tie everything in your feed to some IRL relationship, even if several-removed

i think any moderation is always going to be behind the bad actors here. by the time any sort of moderation is in place the actors have already shifted onto some new strategy, and unfortunately ai is making that much more rapid.

That’s a bummer. I was super inspired by your work using llms to label bad actors and thought it seemed like a viable path to curating a healthy feed. I’m still excited for the future about it and have been playing around.

Honestly one of the best examples is the proliferation of Facebook Groups and apps like Nextdoor. Nextdoor is a small community space, and its found an audience and gotten that audience off Facebook and other social media because of the small group focus.

LinkedIn got so absurdly stupid to read, it’s aggravating. The point, I thought, was to see professional updates from who I care about. Not lengthy slop posts on how I’m about to be replaced by AI but also maybe I won’t be