Everything is inauthentic, I don't want my ability to live to depend on someone's love because tomorrow it can be their hate. Self interest, channelled, can produce pro social outcomes --we have debated this since the 17rh century
If corporations don't actually care one way or the other about queer rights, but feel that they need to make these kinds of posts anyway to have mass appeal, that's a huge neon sign that we're winning the culture war.
I really donβt care about the souls of the decision makers at McDonaldβs, I care about the impact their decisions have on the world. If a rich failson writes a check to a local foodbank just to impress his girlfriend, the kids are still fed.
I think itβs undervalued how helpful it is for *shame* when a particular value is so broadly projected by institutions and even market actors . People who are anti-LGBT are much more likely to stay silent when everyone around them professes pro-LGBT values.
It also works the other way around, hence why less people are coming out now and some even went back into the closet now when trump is president and all the institutions are actively attacking lgbt+ people π