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"Gopher it!" was right there

Is “leave a future” when you drop out of school

$15M is a terrible thing to waste.

I will pull up that article next time I am in dialogue with my clients.

😭😭😭😭

How about "leave your mark" working with Minnesota M, or "leave a legacy." That makes sense. "Keep on Truckin" is nice. Nobody quite knows what it means but Minnesota has a lot of transport infrastructure. So there's that. All freebies.

Hahahahahaha

Did they use the same MN firm that gave SD its meth slogan?

“Hey Claude. Please generate 5 totally awesome new slogans for my client, a university in the upper Midwest.”

For similar quality, I would offer "Go on" at a bargain price of 14 million.

Truly one of the slogans of all time.

That is an absurd amount of money for something so cryptic. But without reading the article, I’m going to guess it means don’t destroy the planet?

Or “don’t consume everything” where is my 15 million?

About 30 years ago UT Austin did the same and got the same tagline as UT Medical Branch.

Why not collect recommendations from students?

Maybe find a local creative person they’ll cost less and come up with something better.

Can’t imagine why the U has such a hard time getting more funding from MN Legislature. Meanwhile, layoff notices are going out. The slow drift away from a publicly minded institution continues and is replaced by…

Presumably the M after $15 was inserted in error

How in the fucking fuck could a college administration allow even one quarter of that expense for a fucking tagline?? This is all the proof anyone needs in order to know that the entire leadership of an educational institution is fucking detached from reality and must be removed. Start at the TOP.

Leave a Future… Behind? For Others? Take a Future, Leave a Future? Good heavens, what a silly tagline. At least mean something.

It does include the paid media, from my understanding and yes, it's still insane.

We had a new library director who wanted us to get a new logo. Neighboring system got raked over the coals for paying $1.6M for a new slogan. She decided our logo was FINE. Other system tried making it better by saying "but they also gave us a new website header with it!" $15M is bonkers!

When you need a PR campaign to explain the tagline, the tagline is a fail.

Well, that's $15M no one is ever getting back. They should've just had a bonfire with a bunch of piles of cash. It would've at least kept someone warm.

So when you enter the school is there a coin basket that says "leave the future take a future"?

that’s absolutely terrible

Oh good more reason to hate the oligarchs

I'm back at school as a grad student (again) and getting about $15k in stipend, so it would fund a whole lot of us, and as TAs too! As I always say, follow the money if you want questions answered. I also say, stop putting profits over people, but that's another rant.

I call that getting tricked by a business