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"Clean energy is an expensive luxury favored by wooly-headed liberals" has a 30-year head start & the full weight of the RW media machine behind it. A few Dems saying "clean is cheap" a few times -- even as other Dems back off from their clean-energy commitments -- is not going to turn that around.

heatmap.newsWhy ‘Clean Is Cheap, Cheap Is Clean’ Isn’t Breaking ThroughNew polling by Heatmap and Embold Research shows where one of climate advocates’ favorite arguments for renewables is falling short.

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I didn't see a link to the actual poll results, but the text of the article says the skeptics say "they believe that advocates for wind and solar energy exaggerate how cheap the sources have become". I mean, that seems like a pretty easy thing to answer yes to, even if you're not a skeptic.

A diverse energy system promotes lower prices, energy independence and is, therefore, a matter of national security. *cough cough* Americans love moralizing, all-or-nothing culture wars but maybe the pain in their pockets will persuade them to make more practical decisions.

It's going to take everyone saying it, a million times, day after day, for years, for it to really break through. Changing public opinion is difficult! (Especially when you haven't built a giant media machine of your own.)

In a sane world, doesn’t seem like it would be that difficult to incentivize solar on every roof. Especially areas like Colorado where it’s sunny every day! Incentives around public utilities seem so broken. But imagine a world where they were also incentivized to have solar on every roof, etc!

I wonder if engaging with the fact that it used to be expensive would help. Like "It was expensive, it's gotten cheap, it will get even cheaper!" That frames opposing views as just not being up to date. (Of getting any message out on this starts at hard!)

Moved to a new to us home in FL this year. Added solar. Final $ numbers won't be in until we see how much surplus credit we build up over the winter but it clearly is fully justified financially w/o any other considerations. When I tell people they just don't believe me.

I'm pretty sure that in California people are looking at their utility bills and all the stories about solar + storage &c, and drawing unfortunate conclusions. But if(!) Haircut signs the plug-in solar bill that might help.

I think a potent argument for Green Energy that is often overlooked is the fact that it is intrinsically *distributed energy generation*. There is no 'Strait of Photons' that can be blocked by a bad actor.

As my political ideology developed I simply could not square that one political party didn’t want clean air, water and land. It’s unethical to humanity. To top it off, clean energy was always destined to eventually be cheaper. Anti-environmentalism is greedy, dirty, and evil.

Yes, so the only solution is for the left to start to build their own "giant media machine", whatever form that may take. We either start to get serious in the info wars game or we're toast. It's a bandwidth / reach problem and right now it's a howitzer to a popgun.

The more the economic logic favors renewables, the less popularity matters IMO. Economics will do the job. It will not be as fast as it could be, and we will emit more carbon than we could have, but I think ultimately the energy transition will happen.

The only difficulty will be Trumpist blanket prohibitions on solar and wind, but I'm not sure future presidents will pursue these with such vigor. And even if the US turns out to be a global climate laggard, other countries are seeing sense.

It's easy to get the impression that clean energy is an expensive luxury when you get offers in the mail to switch a clean energy source and it's significantly more expensive than the ordinary energy mix. At least it is in Massachusetts.

The doom machine...I thought it was sunny in Seattle this time of year. Top and bottom messaging is resonating via Talerico. Same playbook --> "the souless billionaires want prop up aging coal and its expensive electricity while solar, wind & batteries provide cheap electricity.

You're in the Seattle area, right? Given that renewables are now reasonably cheap, any idea why PSE is 1) sending out tables of their energy mix from 2024 2) asking for giant rate hikes so they can comply with the CCA commitments? Is there more nuance than "big bad corporation"?

But just read multiple times today on BS, that over 90% of all new elec. gen. in 2026 was renewables, despite Wright and Burglum et al. Somewhere, the message is getting through. As for the Dems, when they clean house at the mid-terms send Prez. Piggy a shit burger: e.g., big tax breaks for solar.

I have recently switched from bottled gas to air source heat pump. It works as well, is much cheaper and better for the environment, but it needs an app. I do not like apps. I want to buy something and own it outright and control it with a knob on the wall.

It'll happen anyway, and it already is. There are more EVs on the road every day, and dealer lots are full of EVs, in spite of Krasnov killing the $7500 rebate. When people hear that it costs 5 cents a mile to drive, they perk right up.

I think the part of that article that mentioned that Rs had not really convinced the public that clean energy was to blame for energy costs was pretty revealing.

I get that this is true at the utility level, but it hasn’t gotten cheaper at the level of individual homeowners pricing rooftop solar, which is how most people will experience the cost of clean energy

It’s shocking how pervasive anti-solar sentiment is. We installed solar last year and have reduced our energy bill by 80%. I’ve talked to so many people who are well positioned for solar and were discouraged to get it by their contractors. Maddening.

Doesn’t help that residential solar is full of hucksters and charlatans. I’m going to take another look at solar soon, but the last time I did, I couldn’t find someone who wasn’t scamming me and trying to convince me that stupid interest rates and long payback periods were acceptable.

If MT politics is indicative, people absolutely don't care about (or even notice) the actual price of energy, so this stays about who said what. We could just make the measurement (Judith Gap wind $33/MWh, Colstrip coal $62, Dave Gates gas $125), but real prices aren't of interest.

At least three people in my orbit have gone EV downstream of me going electric. Even my deeply conservative dad is like, "wow, this thing is nice!". My hope is that there's an organic grassroots spread of what is clearly superior, especially in our days of $6 diesel.

I live in Brazil, there's so many wind and solar energy now that the national grid operator must do all sorts of manoeuvers for it not to collapse on holidays and sundays when the usage drops. Everybody is now excited about the business opportunities in battery storage.