Your holiday campaign is ready, but what about your website? Performance issues can ruin your marketing investment. Your marketing campaign gets customers to the door. Your website has to get them through it.
Aaron T. Grogg
Aaron T. Grogg
@aarontgrogg.com
Web Performance Architect Core Web Vitals Specialist aarontgrogg.com
381 followers261 following298 posts
Keep track of your customers' experience. Learn how performance monitoring can help you fix today's problems and prevent tomorrow's. aarontgrogg.com/blog/2026/09...
Web Performance issues can kill a marketing campaign, wasting time and resources, hurting your ROI and bottom line. Learn to recognize web performance issues "in the wild", how they are represented by Core Web Vitals, and how you and your team can use them to resolve user experiences issues before…
The holiday shopping season is the most important time of the year for many businesses. But getting someone to your website is only half the job; what happens when they get there? Web performance issues create frustrated users. And frustrated users don't wait, they leave. Learn how to find, and…
Presenting a Web Performance MasterClass at the WeAreDevelopers World Congress I will be presenting an all-day Web Performance MasterClass at the WeAreDevelopers World Congress in San Jose, CA from September 23-25, 2026. I have a discount registration codes available if you're interested in…
I reduced this PLP's LCP by nearly 3s just by replacing the JS animation with CSS animation. #NoLoJS FTW.
SRE roles seem to have exploded onto the scene, with frontend performance tossed into the description as if they were free breadsticks. Any idea why the shift of performance focus?
Hey, @wordpress.com, 7.1 upgrade, not a great look, just in case it hasn't been reported yet...
During a client audit, I re-encountered a common, annoying, and harmful, pattern: dupe HTML, instead proper responsive design. Can we please stop this? Happy reducing!
TIL: There is a thing called Server-Timing Headers Sharing a few details related to my latest finding from around the world-wide web: Server-Timing Headers Happy timing!
WebMCP could fundamentally change how websites are consumed. The more I dig, the more I wonder whether websites will need visible content?
A fascinating read from @codepo8.bsky.social: Powerful quote: "Recognize fascism as a technique, not a legitimate ideology or ordinary party. ... Once democracies understand it instead as a hostile technique for destroying democracy from within, the response becomes conceivable." 👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏
A blueprint for democracy to defend itself against fascism from 1937 – more important now than ever… christianheilmann.com/2026/08/04/a...
Investigating Wish.com's high LCP led me down a rabbit hole of performance paper cuts. But I was able to reduce their LCP from 7.12s to 1.67s, and that was with only a couple of my recommended improvements in place. Read to find out how!
Comparing three similar, but quite different, "pre-fetch" techniques, explaining how they are similar, how they are different, when each should be used, and how together they create a powerful performance trio.
Getting excited to hop on this call with the great @henrihelvetica.bsky.social! Who's joining???
In episode 28, we’re diving into the mythical Web Almanac from The @httparchive.org , and chatting about the Performance chapter findings, w/ @aarontgrogg.com who co-authored this year’s analysis. Join us! 📆 Wed March 28th ⏰ 1pm EDT, 10am PDT 🔗 youtube.com/live/Ki1610T...
TTFB? FCP? LCP? INP? CLS? Something else? What's your most important perf metric?
Aaron T. Grogg reposted
New game! This week, it is a HTML-themed crossword. Play online at: comicss.art/games/12/ #css #html #game #crossword #webDev
The absolute fool-fuckery is astounding… I doubt these idiots can even put their own pants on…
The U.S. State Department issued a notice yesterday for Americans to evacuate more than a dozen Middle Eastern countries "via commercial means due to serious safety risks." The catch? Air space is closed. There are no flights leaving 10 of the 13 countries.
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SCOOP: An internal DHS document obtained by 404 Media shows for the first time CBP used location data sourced from the online advertising industry to track phone locations. This surveillance can happen through all sorts of apps, such as video games, news apps, weather trackers, and dating apps.
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Speedcurve’s Page Speed Benchmarks reported Costco.com's LCP averaging at 6.85s. But could it be that CLS is at least part of the problem? Read to find out!
On February 18, 2026, I sat down with Chrisitan Heilmann of Coffee with Developers to chat about NoLoJS and lots and lots of other web-type stuff. Have a listen and let me know what you think!
Speedcurve’s Page Speed Benchmarks reported Nike.com's LCP averaging at 4.36s. I got it down to 1.36s. Read to find out how! @Nike
After YEARS of the same design and having only a blogroll as my home page, I decided to add a landing page in front. Things are likely to change, but would love to hear what you think so far!
An upgrade to the NoLoJS repo, adding an auto-generated static documentation site, with loads of bells and whistles. Would love to hear your thoughts! Happy reducing!
The latest installment in my "Today's Readings" series, offering my rants and thoughts based on findings from around the world-wide web, including Accessibility, CSS, CWV, Design, DevTools, HTML, JS, NoLoJS, Performance, Shopify, Speculation Rules and more. Happy reading!
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👉 I made sho!io. Share what you’re working on without the social noise. I’ve been quietly working on a side project called sho!io, and I’m opening it up for feedback and testing. You can read more about it: stuffandnonsense.co.uk/blog/i-made-... And join the waiting list: sholio.app/waitlist
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Just shipped bsky-comments! Embed Bluesky threads anywhere with a zero-dependency Web Component. • Framework Agnostic (Native WC) • < 3kb gzipped • Zero Config: Just paste the Post URL • Light DOM: Fully customizable (CSS/Tailwind) github.com/florianschep... #webdev #opensource #buildinpublic
Aaron T. Grogg reposted
Aaron T. Grogg reposted
Aaron T. Grogg reposted
Aaron T. Grogg reposted
The latest installment in my "Today's Readings" series, offering my rants and thoughts based on findings from around the world-wide web, including A11Y, AI, CSS, CSV, Debugging, DevTools, JS, NoLoJS, Performance, Progressive Enhancement, RWD, UI, UX, WP and more. Happy reading!
This is great! Wonder how various RUM tools will integrate this…
From Chrome 145 (on general release next week!), DevTools we will start to show so called "soft" navigations and "Soft LCP" in the Performance Panel traces. These are for SPAs which don't do a full page load, but instead "fake it" by updating the current page and pushing a new history entry. 1/5 🧵
Introducing NoLoJS: an open-source design library of components that reduce reliance on JS, where possible, in favor of HTML and CSS.
Had a chance to write a guest post for DebugBear all about the JPEG XL (JXL) image format. Would love to hear your thoughts on it!
If you or someone you know needs help with website performance optimizing, please feel free to reach out!
Aaron T. Grogg reposted