Alberta has a consequential referendum coming up in October. We hope to contribute to the public conversation by mapping the social media landscape before the vote. With no party or elected politician campaigning on separation, who are the voices driving the online conversation?
Alberta is heading into a high-stakes referendum on Oct. 19 in a rapidly changing information environment. With more people getting their news from political influencers and AI search results, our latest report examines how the conversation is unfolding online. 🧵
Pleased to release our new report, “Alberta’s Referendum, Online: Election Fraud Claims Ahead of the October 19 Vote”
We looked at the online conversation about Alberta's upcoming referendum and filtered to content specifically about the integrity of the process.
And the general public in Alberta also expects US political figures to weigh in. (e.g. Musk yesterday)
63% of Albertans expect US political figures to weigh in on the referendum to influence the outcome and 78% consider it inappropriate.
So brace yourself for a noisy media ecosystem over the next two weeks and check your sources.
Big thanks to my whole team at
@mediatechdemocracy.bsky.social for the push to get this timely research out when it matters. You can read the whole report here: mediatechdemocracy.com/en/publicati...
Pleased to release our new report, “Alberta’s Referendum, Online: Election Fraud Claims Ahead of the October 19 Vote”
We looked at the online conversation about Alberta's upcoming referendum and filtered to content specifically about the integrity of the process.
The Calgary-Shaw by-election showed a playbook of how fraud claims may circulate on October 19th. A recoloured plot of the 2020 Wisconsin vote was played off as Alberta results, evoking unfounded 2020 election rigging claims through the addition of the advance votes being added
We expect fraud claims on October 19th to be pulled into the US ecosystem. While some organizers in the independence movement are pushing back against fraud claims, other accounts demonstrate a pattern of appealing to U.S. figures for amplification on social media
Pleased to release our new report, “Alberta’s Referendum, Online: Election Fraud Claims Ahead of the October 19 Vote”
We looked at the online conversation about Alberta's upcoming referendum and filtered to content specifically about the integrity of the process.
Looking at posts since Jan '26, the road to Question 10 has been marked by multiple petitions and court battles over question phrasing, controversial interpretations of advertising rules, data breaches, and accusations of foreign interference.
Voter fraud discussion volume has seen a sharp increase
This tumultuous process has coincided with a significant drop in public confidence of Elections Alberta. Hard-pressed to deliver, EA has approved 652K special ballots, ~11x more than 2023.
Inspired by Robson's post showing Alberta market incomes are still about 11% below their peak, I looked at how people actually feel using the Canadian Election Study.
I
This chart got a lot of response when I posted it a couple of months ago, so I kept digging beyond just Calgary.
Turns out the Alberta-wide data tells much the same story, which I think helps explain the province’s recent mood.
I fleshed out my thoughts here. Would be interested in yours!
I think it is too easy to dismiss Albertan grievances. People will say, ‘oh so it's just an economic thing’. In some ways, yes. But I think it coincides with so much more.
I get why it is hard for Ontarians to understand. Look at the change in their province’s finances.
It should be a wake up call that the last federal election saw Canadians at an all time financial wellbeing low.
After all, politics is downstream of economics!
Read my write-up here:
chrispyross.substack.com/p/alberta-po...
Alberta has a consequential referendum coming up in October. We hope to contribute to the public conversation by mapping the social media landscape before the vote. With no party or elected politician campaigning on separation, who are the voices driving the online conversation?
Alberta is heading into a high-stakes referendum on Oct. 19 in a rapidly changing information environment. With more people getting their news from political influencers and AI search results, our latest report examines how the conversation is unfolding online. 🧵
Of the 114 we identify, 66 argue for an independent Alberta and 29 for Alberta to remain in Canada, with the rest taking no side. Pro-independence accounts receive about 80% of the engagement on relevant posts versus about 10% for remainers.
Very happy to finally get this report out. It’s the culmination of a huge team effort over the past six weeks.
Give it a read - and let me know what you think.
mediatechdemocracy.com/en/publicati...
Alberta has a consequential referendum coming up in October. We hope to contribute to the public conversation by mapping the social media landscape before the vote. With no party or elected politician campaigning on separation, who are the voices driving the online conversation?
Alberta is heading into a high-stakes referendum on Oct. 19 in a rapidly changing information environment. With more people getting their news from political influencers and AI search results, our latest report examines how the conversation is unfolding online. 🧵
We searched for referendum-related keywords across X, Bluesky, YouTube, TikTok and Instagram.
From January 2025 to August 2026, we identified 136,387 relevance-classified posts from 31,970 cross-platform accounts.
From that massive conversation, we identified the accounts receiving the most engagement (likes comments and shares).
Just 114 political influencers capture 52% of the cumulative 18.4 million interactions about Alberta’s potential separation.
Alberta has a consequential referendum coming up in October. We hope to contribute to the public conversation by mapping the social media landscape before the vote. With no party or elected politician campaigning on separation, who are the voices driving the online conversation?
Alberta is heading into a high-stakes referendum on Oct. 19 in a rapidly changing information environment. With more people getting their news from political influencers and AI search results, our latest report examines how the conversation is unfolding online. 🧵
Our goal is to help the public better understand the constellation of voices championing each side of the referendum.
The biggest innovation in this report - and there are many - is our approach to identifying the most influential voices online.
I'm so interested in how the left have galvanised around heat pumps, and the right have seen them as an unnecessary green policy.
But then air conditioning is seen as a polar opposite culture war with the environmentalists fixated on emissions.
It's the same technology!
Where, though, to move 150,000+ posts detailing government spending? Threads? BlueSky? Substack? My preferred platform is one used by a lot MPs, #cdnpoli types ( This platform is heavy LPC. Only CPC MP on here I'm aware of is @gregmcleanyyc.bsky.social ) 2/2
A Media Ecosystem Observatory report revealed YouTube channels claiming to cover Canadian politics from an Albertan perspective, actually run by faceless, Dutch content creators. Co-author of the report @chrispyross.bsky.social and UBC's @cjten.bsky.social joins today's episode lnk.to/bigstory
I tend to get dogpiled every time I say this but: as someone *who likes bluesky and benefits from being here* we have a problem.
The network is shrinking, not growing. It's shrinking a lot: only about 1.1m people a day even like a post. This time last year it was 1.6m.
How do Canadians feel about governing AI chatbots?
Our new policy brief draws on nationally representative survey data from 1,454 Canadians, demonstrating overwhelming public concern across all surveyed risk categories and clear attribution of risk to AI companies.🧵 #cdnpoli
In the era of affordability politics, making clean energy cheaper may be a more viable emissions mitigation strategy than making dirty energy more expensive. My latest over at The Climate Brink digs into the debate:
I appreciate how difficult this post must have been to write. Good line at the end:
"No more grandiose rhetoric please: all I want for Christmas is some concrete delivery of long-promised climate change policy by Canadian governments."
The past year was a whirlwind when it came to climate policy.
Read @rjcsmith.bsky.social's year-end wrap up and look-ahead to 2026.👇
"The problems we face are urgent, but the solutions are right in front of us."
corporateknights.com/perspectives...
it is 2022. I am watching people yell about the economic data & the vibecession discourse
it is 2023. I am watching people yell about the economic data & the vibecession discourse
it is 2024. I am watching people yell about the economic data & the vibecession discourse
it is 2025. I am watching...
I like Max - it's really good to have the ability to talk to people with differently approaches.
It's funny that Smith and Carney are panned by their respective bases for the MOU. From my pov, that's evidence of a good agreement. But obviously both sides don't trust the other. First steps matter
Facebook's old mission statement was: "To give people the power to share and make the world more open and connected.”
Its new thing: Oh, you wanna share more than two links? That'll be £10.
This summer, David Suzuki received attention for his iPolitics interview titled: “‘It’s too late’: David Suzuki says the fight against climate change is lost.” This shift in tone led us to ask: Are Canadians Climate Doomers? @chrispyross.bsky.social 🧵
We used a frutiger aero design aesthetic to evoke the nostalgia from the late 2000s.
Optimistic visions of a future that has technology in harmony with nature is in deep contrast to the future perceived by climate doomers.
Why should other countries sign deals with the United States when this president is breaking **his own deals** after less than 6 months?
www.reuters.com/world/europe...
The Environmental Protection Agency has removed information from its website about the human causes of global warming, linked to greenhouse gases. Instead, the EPA now only references natural causes, which is scientifically inaccurate. e360.yale.edu/digest/epa-w...
It’s been frustrating as a journalist, and a member of the public, to watch as publicly available data on the health-care system has dwindled over the years.
The auditor general now says the Alberta government is changing internal metrics and selectively using data to hide problems:
Ottawa will provide an additional $1.17 billion to Alberta in order to extend the federal-provincial subsidized child-care program for another year.
The previous agreement was set to expire April 1, 2026. The new deal will run through March 31, 2027.
The #CharlieKirk shooting has sparked widespread debate about political violence. So, we surveyed Canadians to evaluate their perceptions of the event and political violence, comparing our results to U.S. data when available. Here's what we found 🧵
#cdnpoli#uspoli
Influencers are the internet's new information brokers, setting the pace for political conversation that traditional outlets and organizations struggle to match. Our latest brief maps these creators' role in Canada's digital landscape between Jan. 2024–July 2025. 🧵
#cdnpoli
Thanks to The Line for running this piece I wrote. I look at how partisans in Canada disagree on where it is important for emission reductions to take place.
A difficult topic to broach in today's public opinion environment!
www.readtheline.ca/p/chris-ross...
Thanks to The Line for running this piece I wrote. I look at how partisans in Canada disagree on where it is important for emission reductions to take place.
A difficult topic to broach in today's public opinion environment!
www.readtheline.ca/p/chris-ross...
"Because of an incredibly effective, “facts-second” campaign by the Conservative party, which pinned the financial squeeze squarely on the carbon tax, the once-hailed climate plan became toxic — not even Liberals were on board with the policy by election day"
The levels in the first plot are inspired by the (late) Pope's disagreement with JD Vance on 'ordo amoris'. So I also decided to visualize the data in the 'moral circles heatmap' meme format: bit.ly/4jMtCwE
WEEKLY UPDATE: WEEK 3 OF CANADA’S 45TH FEDERAL ELECTION🚨
As Canada approaches its federal election, we're witnessing a surge in generative AI (GenAI) content that poses serious challenges to the integrity of our information ecosystem. 🧵⬇️ #GenAI#Deepfakes#CanadaElection2025