New Meta horror: it automatically opts in advertisers for AI-generated creative that they don't request, and makes them legally responsible for the results www.adweek.com/media/advert...
Jon Hicks
Jon Hicks
@jonhicks.com
Editorial Director, GamesIndustry.biz; co-founder, Jank.cool. Formerly: Editorial Director at Gamer Network, stage stuff at Rezzed/EGX, EIC OXM, words in lots of places.
935 followers433 following164 posts
I really liked @jank.cool's review of Gears E-day, in which @marshdavies.bsky.social takes a more personal journey through 20 years of kerb stamping. Free to read, registration required: www.jank.cool/gears-of-war...
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"Gears is too stupid a fantasy to take seriously. But E-Day tries to take things very seriously indeed. Between every moment of carnage, the viscera-soaked Venga Bus pulls its handbrake to make a pitstop in solemn rumination, as each soldier unpacks some grim trauma." www.jank.cool/gears-of-war...
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Xbox says it's "roughly three-quarters of the way" through its layoffs, which by my count means 800 more people. Bleak www.gamesindustry.biz/xbox-transfe...
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NEW: We spent months investigating a little-known media startup called Brown Brothers Media, which buys legit news sites and turns them into AI-powered zombie content farms What blew my mind was its traffic -- it appears to be getting more readers than NPR or CBS News futurism.com/artificial-i...
I was not smart enough to draw the Die Hard comparison but Oli is right.
Resident Evil is phenomenal as a pure exercise in the physical logistics of action — for horror, for comedy, for excitement — the blocking, framing, timing, the design of each moment; perfect. It’s The Thing via Die Hard, but slapstick. A genius approach to the material.
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Games satan gave each of us a generous $15 budget to make a videogame. There were some caveats. www.jank.cool/episode-j1-g...
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Idly counting down the days until the GTA leakers are unmasked as a bunch of teens who Take-Two will spend years forcing into generational bankruptcy. kotaku.com/take-two-sub...
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Here are Jank's subscriber goals. It's simple - the more people join, the more writers we let out of their cages. www.jank.cool/behold-our-f...
Finally, somebody was brave enough to say it uk.themedialeader.com/being-the-si...
Belatedly marking the passing of the great Bonnie Tyler (RIP) by revisiting the stellar use of her music in the also-great Saints Row: The Third www.youtube.com/watch?v=94Ud...
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There's a (completely new) job opening in my team for someone with a lot of SEO/GEO smarts. 5+ years relatable experience required in SEO but it's understood that the GEO side is new and evolving. Helps to know AEM. Hybrid position - WFH and/or office. job-boards.greenhouse.io/sonyinteract...
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Here's a rare one: we're hiring a News Editor at Eurogamer! The role is hybrid in London, though there can be some wiggle room on this for a worldie of a candidate. We're after someone who can not only proof, but understand how to push a story forwards originally. www.eurogamer.net/eurogamer-is...
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Met so many great devs last year being a part of Leftfield (also my first time traveling out of the US!), and David is an awesome and thoughtful curator. Definitely recommend submitting to this showcase if you're interested!
Leftfield Submissions for MCM Birmingham will close on July 3rd. Get your stuff in! airtable.com/appIQDFmYU3o...
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Actually very wise to bypass the suite of pet leakers for this internal memo and just post it unredacted to the official blog
This is excellent. The read on the current market is spot on. The goals are made clear, and the tactics laid out. It's no guarantee for success, but it does set a strong foundation and a vision for the future. news.xbox.com/en-us/2026/0...