I should add the doomers and deranged Luddites to the list, because they end up acting as boosters, convincing everyone that these technologies are much more powerful, easy to implement, universally applicable and unambiguously beneficial for the business than they actually are.
The biggest reason conversions around tech are so distorted is that for various reasons we let the shills and enthusiasts act as the universal experts on everything related to tech: from its capabilities and applications, through its impacts on society, down to the viability of its business models.