Matthew A. Gilbert, MBA

Hi, Bluesky! I'm a #lecturer of #marketing at Coastal Carolina University, teaching #advertising, #personalselling, and #principlesofmarketing. My #research explores #AI, #marketingtechnology, #socialmedia, and #sportsmarketing. I’ve also delivered three #TEDx Talks. #AcademicSky #HigherEd

"Summit," the indie-rock band in which my younger son, Max, plays drums, has released its second, self-titled, single. youtu.be/9odPn5l31n0?... #IndieRock #AltRock #IndieScene #AltRockVibes #IndieUnderground

On April 10, 2021, I gave my first #TEDx Talk, “Moving Forward from #Failure." I shared how my son’s near death, my other son's #autism diagnosis, personal loss, and financial struggles led me to create the #PIVOT framework for personal #growth. www.youtube.com/watch?v=Ny_t... #GrowthJourney

🚀 My book chapter, "Disrupting Marketing: Content Creation With Generative AI Applications," is now published! Explore how AI is reshaping marketing, from personalization to ethical considerations. Read it at www.igi-global.com/chapter/disr... #MarketingAI #GenerativeAI #ContentCreation

www.nytimes.com/2024/12/09/t...

I was quoted in a Food Institute article exploring how companies manage rising costs by reducing product sizes while maintaining prices. I pointed out that it risks eroding consumer trust over time. #Shrinkflation #ConsumerTrust #MarketingStrategy #BrandLoyalty #Retail

As reported by EMARKETER, Cyber Monday smashed records as the biggest online shopping day in US history. According to Adobe Analytics, shoppers spent a record $13.3 billion, up 7.3%. #CyberMonday2024 #OnlineShoppingTrends #RecordBreakingSales #ECommerce #DigitalRetailBoom https://buff.ly/49iNF2g

We could go on about how we welcome publishers, we don't demote links, we encourage independent developers to build apps and extensions on top of Bluesky's network.... but instead, we'll show you. All thanks to the incredible community here! 🦋

I was quoted in a Newsweek article that examines a study identifying the top retailers for Black Friday discounts. I emphasized that consumers should focus on value rather than just discounts. #BlackFriday #RetailStrategy #ConsumerBehavior

My new Harvard Business Review piece with Huggy Rao and Michael Rothkopf on improving customer service at the CA DMV is based on our multimedia case, produced by Stanford Business School . You can download it for free here. #frictionproject. sites.google.com/stanford.edu...

The Pilgrims exemplified entrepreneurial traits such as vision, embracing ambiguity, confronting adversity, risk-taking, leveraging partnerships, encouraging innovation, and expressing gratitude. #Thanksgiving #Entrepreneurship #Innovation

Can someone explain #StarterPacks to me?

23 million

Remember new users are coming on daily, unsure of engagement. The more posts you like and reply to, the strong the platform becomes !

Just finished this AMA! (Jump to the answered questions tab)

Once the go-to for news & updates, X has seen a major drop in engagement. Rory’s blog looks at why Threads & Bluesky are rising - and how they differ. Have a read and we're here to help if you want to know more! nielsenmcallister.com/news/the-dec... #Threads #Bluesky #SocialMedia

A new bald eagle nest cam has begun livestreaming from Minnesota. Viewers can watch live as the wild raptor pair builds their nest and raise their young.

I created six #lists: #academia, #ai, #edtech, #marketing, #media, and #sports. I used #ChatGPT to make each icon and write the descriptions.

The #economic and #environmental impact of #AI.

#AcademicSky: Share your #SearchCommittee #horrorstories.

@pfrazee.com If I change my username to my website address (@matthewagilbert.com) as you have done, will links to my current username redirect to the new one?

this monday at 3pm PT, @pfrazee.com and I will be hosting an AMA in the bluesky subreddit! (this also serves as our identity verification post🫡) here's a link, you can RSVP on reddit and get notified when it starts, and you can also add questions ahead of time. chat more soon!

Easy to get the wrong impression around here, but when you actually survey students, teachers, and parents they love AI. In the survey, it is people who never used it who don’t like it. www.waltonfamilyfoundation.org/learning/the...

We're here to help you get a boost on Bluesky Social! smei.org/blog/bluesky... #marketing #sales @bsky.app

I was quoted in WalletHub's article about the best things to buy on Black Friday. I discuss the importance of researching price trends before hitting the sales to ensure you get a genuine deal. https://buff.ly/3V4htdc #BlackFridayDeals #SmartShopping #RetailTips #HolidayShopping #ConsumerInsights

Are you a social media manager running an account for an organization or high-profile individual? Or do you own a website and want a simpler username? On Bluesky, you can verify your account by setting your website as your username. We just refreshed our how-to guide:

I was quoted in E-Commerce Times! My perspective: "The paradox of choice leads to analysis paralysis among consumers. The solution is to have a limited selection of options, not every possible product permutation." #Ecommerce #ConsumerBehavior #Marketing www.ecommercetimes.com/story/parado...

It's up!!!! My Explainer video for BlueSky beginners. I cover how to find your Twitter followers, Starter Packs, Feeds, Lists, some handy-dandy tools, and BlueSky etiquette. Please watch and/or share with any newbies you know. I think it's helpful. www.youtube.com/watch?v=m_V2...

Did you know? 72% of consumers say they only engage with personalized marketing messages. Tailoring your marketing strategy to individual preferences can make all the difference! 🎯 #Marketing #Personalization

The market for lemons isn’t just about fruit! In economics, it refers to how bad products (‘lemons’) can push out good ones when there’s too much information asymmetry between buyers and sellers. 🍋 #Economics #MarketMechanisms

Two astronauts were launched on a five-month mission that also hopes to rescue two NASA astronauts left behind on the ISS. The four are expected to return to Earth in February.

Bluesky is expanding its reach by making posts publicly viewable. CEO Jay Graber announces this change alongside adopting a blue butterfly logo, symbolizing openness and growth, catering to its 2.6 million user base. #Bluesky #NewLogo #Branding www.engadget.com/amp/bluesky-...

When is #Mattel re-releasing a new #Allan doll that looks like #MichaelCera? I want to pre-order one. 😂 #Barbie

My Twitter app icon officially changed to X today. In memoriam, here’s a tweet Jack Dorsey sent me in 2009 clarifying what the very first tweet was. #Twitter #FirstTweet #JackDorsey