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Labour's support has splintered. Over 1 in 5 of their 2024 voters are now undecided. Labour could win these back, but there is a risk. The Conservatives lost a similar amount to indecision after the last 3 elections, and they won most back in 2017 and 2019 (but not 2024).

Labour also faces more direct competition from left-liberal parties for the voters that they've lost to indecision. These Lab -> undecided voters like the Liberal Democrats, Greens, and Plaid Cymru a lot more than they like Reform UK and the Conservatives. So, these party blocs matter.

Labour's strategy since the election seems designed to appeal to right-conservative voters. This strategy hasn't worked on its own terms because they have lost the (very few) right-wing voters that they had, while also losing (much) larger numbers of left-wing voters.

Labour's slump is significant. Labour’s vote has splintered between indecision and other left-liberal parties, with its rightward shift yielding little gain. Labour's main competition for their 2024 voters are other left-liberal parties. They have time to win them back, but a tough path to do it

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Labour's only gain from DK/NV is flimsy at best: unlikely this group will be inspired to vote for an incumbent party; those who plan to support Reform will be more motivated to actually vote.

Labour wasn't a party to vote for in the last election, the Tories were a party to vote against. Labour haven't become a party to vote for, in less than a year they have become a party to vote against.

We use those terms because voters think of parties like that! If we look at immigration as a proxy for liberal/authoritarian and redistribution as a proxy for left-right, then voters do split parties into a "left AND liberal" bloc and a "right AND conservative" bloc!

OK, all fair - so what's the plan? Refocus on appealing to the OG Labour communities that now hold unpleasant views? Hold back the tears while shovelling the unwanted minorities into the shredder?

That article does point out that Labour IS losing votes to Reform - we absolutely have seen that around where I live. That has to be acknowledged before we can move forward. Labour's strategy seems to have focussed on delivery - if we can make things better for those people, they will stop voting