Post

I am excited to see this, but I would suggest that Fathom is a terrible distributor that did a terrible job getting this into theaters last weekend. I do not understand anyone who deals with Fathom. They have zero reach and zero muscle and it does not surprise me at all that they fumbled this.

29 reposts157 likes

I really like Colin Meloy. I love Stop Motion. I didn't know either was involved with this film, and the trailer itself made it seem so much like derivative Labyrinth that I wasn't interested.

Fathom is co-owned by the three largest theatrical chains and not an independent anything, which cuts down on the marketing reach.

I think no distributor should be owned by a theater chain. It limits the reach in all kinds of ways. I have yet to see Fathom release anything in a way that suggests they are a "real" distributor.

I presume it's because Fathom actually made good money for the rerelease of Coraline, which was a rare box-office win for Laika. Plus every other distributor backing away, for similar reasons.

Out of habit I avoid Fathom because of their history of horrible presentations. I’m sure they have improved but their reputation is still poor. Plus I didn’t see one advertisement for Wildwood on any medium.

Fathom handled the Amazing Digital Circus finale. That could’ve broken records but Fathom utterly refused to get it into enough theaters

i believe their pitch is because they're owned by AMC, Regal and Cinemark that they can just put the film on many screens and market it to audiences they already know about. But it doesn't work.

I'm extremely excited to see this film for the artistry I associate with Laika, but if you asked me what this film is about... I have literally no idea. Marketing was abysmal.

I agree with that! The trailers were nonsensical. But I don't want to give any spoilers. I guess you can say the premise is kind of like Labyrinth?

I have to imagine someone saw the gigantic money those limited-engagement Anime things were getting and decided "Oh, that must work for every theatrical-broadcaster an animation, let's do that;" but most of those Animes are Marvel-sized IP with a pre-loaded fanbase

It's crazy stuff. Some theaters are running it as a regular movie, regular pricing, some are running it as a special presentation with premium pricing... that alone can't help.

I had no idea Fathom was becoming a distributor. I saw a trailer for something that said it was from Fathom, and I assumed it was a one-night-only thing ... you know, like Fathom does. They're releasing actual movies now? Have they told anyone?

Oh crap! Well I just saw it at regal, but it pretty much marketed itself here! It's so distracting how much it feels like home that I'm not sure how it will play with audiences outside of PDX. I think it was absolutely lovely, but I am super biased!

Although, it was a pretty packed theater for Tuesday night! And I know that Hollywood theater has been playing it to packed houses also. It's really disappointing that it's not doing well outside of Portland.

Clickbait clickbait clickbait. Laika movies always follow this pattern: $10-20 million opening domestic, followed by consistent $5-10million for 4-5 weeks. Then hundreds of thousands as distribution spreads. And the international box office usually matches the domestic. But everyone should go.

I would assume Disney, Skydance (yuck), and Universal all turned it down because Laika is truly independent. Probably left them with few choices.

The CORALINE reissue did $33 million, so they've had considerable success with Laika, not to mention Studio Ghibli. I saw trailers for months, though I felt the trailers were lacking. And they should have also done more festivals. But the word is strong, and that may make the difference.

I was worried the Fathom release would mean we couldn’t get it here, and our theater is IN the movie. Thankfully it wasn’t an issue, but yeah…normally we don’t get stuff from Fathom.

I would suggest that marketing is failing the movie as well. I have seen maybe 10 different trailers each focusing on a different aspect of the film, including a Halloween-themed trailer that played next to one of the normal trailers at the same showing of Resident Evil. It is confusing.

My local cinema had it playing only at 8PM in the smallest screen (maybe 50 seats) and the sucker sold out immediately. There was demand for this and Fathom dropped the ball.

It doesn't help that a film's success is based on how much money it makes in the first weekend. Especially when theatres are prohibitively expansive, especially with a regime actively making things less affordable.

The struggle we had to get a press screening in Austin after the PR firm reached out to the AFCA and then ghosted us for a month, then they offered promo screening tickers on the same night as two other screenings ...