Serena Snoad - Good Community

Serena Snoad - Good Community

@serenas.bsky.social

Passionate about connection, culture, and carbs. Building online communities since 2008. Founder of Good Community: https://goodcommunity.co.uk/links Fond of London, literature and liminal spaces. Be excellent to each other. (Image: SewCream Studios)

1.4K followers882 following2.1K posts

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I see we have another wave of folks who are new to Bluesky! Welcome 👋 Follow me if you're interested in: - online community building - wellbeing at work - nonprofit comms - moderation of content and conduct - Korean dramas - Foodie content Say hi below and tell me more about you...

Serena Snoad - Good Community reposted

It’s been a wild 24 hours for me on BlueSky and I’m getting so many messages asking what can be learned from Brazil and applied globally on top of the below. Once again, I’m not a political expert but this is what I’ve seen as a consensus amongst specialists and voters so far 🧵

Rafa Sales Ross@rafiews.com

I’m not a political journalist, so was gladly surprised at the community I found here last night. To Americans anxious about the upcoming elections, a key thing we learned in Brazil that might help you: DO NOT engage with the far-right online. Don’t share rage bait. Amplify your people. Ignore them.

From time to time, I think about plaid shirt guy. I'm not even in the US, not American, but I think his response was so timely, so on point, and so funny, it will be talked about in the history books as an example of social media amplified resistance. Hope he's safe and well.

Serena Snoad - Good Community reposted

every fawning profile of an AI innovator in the NYT is just a future essay in The Cut about why kids no longer talk to their parents

David Gura@davidgura.bsky.social

cool, cool

Serena Snoad - Good Community reposted

I’m not a political journalist, so was gladly surprised at the community I found here last night. To Americans anxious about the upcoming elections, a key thing we learned in Brazil that might help you: DO NOT engage with the far-right online. Don’t share rage bait. Amplify your people. Ignore them.

Serena Snoad - Good Community reposted

People don’t understand why I keep noting that BlueSky is not a bubble, it is a counterpublic. It serves its own organizational function: you can see in realtime in January 2025, on multiple types of social media, shouting that an executive order is instruction to an agency. This one stuck.

Rafa Sales Ross@rafiews.com

I’m not a political journalist, so was gladly surprised at the community I found here last night. To Americans anxious about the upcoming elections, a key thing we learned in Brazil that might help you: DO NOT engage with the far-right online. Don’t share rage bait. Amplify your people. Ignore them.

Fancy that!

Adam Bienkov@adambienkov.bsky.social

You may have seen reports about the campaign for charities to be more 'transparent' about who funds them. Well it turns out the mysterious new right-wing think tank behind it won't say who funds or runs them, and used fake names for the authors of the report which launched their campaign

Serena Snoad - Good Community reposted

First major AI company collapses. Valued at a billion dollars this time last year, just sold some assets to Disney for $20m.

Techmeme@techmeme.com

Character.AI files for Chapter 11 bankruptcy in the US, agrees to sell some assets to Disney for $20M, and plans to keep operating as it completes the sale (Rhea Rose Abraham/Reuters) Main Link | Techmeme Permalink

Serena Snoad - Good Community reposted

There's PLENTIFUL evidence that Russia interfered in the EU referendum. Most sensible people on both sides accept that as a fact. If Farage can counter this obvious truth then he should present his case to us all rather than grandstanding and lazily calling Burnham a "liar".

Today I'm at RARE Summit, attending remotely with coffee, notebook and pens... Are you attending in person, or remotely like me? I've made time for this because it matters to listen and learn. I can't do the work of community building or consulting without learning from others. #RAREsummit26

If you're anti-fascist, anti-racist and a multitasker, I recommend sliding over to the RNLI's online shop to pick up some early Christmas gifts and kick against racist attacks of this brilliant organisation at the same time. The jumper is for me. It's gorgeously soft. shop.rnli.org

Serena Snoad - Good Community reposted

Serena Snoad - Good Community reposted

Most discussions about “misinformation” treat the problem as if people simply don’t have good enough critical-thinking skills. It sounds intuitive, but it’s not entirely accurate. The problem isn’t just individual ignorance, it’s the structure of the information environment people are placed into.

New Humanist@newhumanist.bsky.social

Finland has emerged as a global leader in countering “fake news”. Here's how they've done it

Are you building a community of circumstance without realising it? Communities of circumstance are for people who need a place to connect because life happened in ways they didn't choose. I developed that definition because I couldn't find a working definition anywhere. 1/3

I've been working with communities of circumstance for over a decade. Very little has been written about them. The people building them are too busy to talk about their work. The problem is, they're still using the standard community building approach that doesn't work. 2/3

We need a different approach to how we build communities of circumstance. Do you work for a nonprofit, a health or carers organisation, or run peer support programmes? You're not alone. I've spent over a decade building and leading this type of community. Follow for insight and ideas.

Serena Snoad - Good Community reposted

Now you can opt out of having your posts shown to non-followers in the Discover feed. We know not everyone wants to go viral. Sometimes you're just posting for your followers. This is one of a few updates we're working on to give you more control over your experience and help you find your people.

Still seeing jobs in the charity sector that 'reserve the right to close applications early' That's likely to lead to indirect discrimination against people with chronic illnesses, parents, caregivers, and people with long commutes or long work hours. Give. People. Time. Make. Recruitment. Fair.

Event organisers and community builders should check out Eventbrite's beautifully designed and brilliant Social Study Trends Soft socialising is another way of labelling how communities of interest and intrinsic motivations make communities successful www.eventbrite.com/social-study...

eventbrite.comThe Social Study Report by Eventbrite: What’s Shaping Live Events in 2026Dive into the top event trends influencing culture, community, and how people gather in the year ahead. Get data-driven insights and tips for event attendees, organizers, and brands.

Serena Snoad - Good Community reposted

This is not misinformation. That's what I normally cover - something out of context, an opinion quoted as fact, or a deliberate misinterpretation... This is none of those. This is full-on disinformation. Because that is NOT from the Express. It is entirely fake😱 🧵 1/10

Hearing some disappointing examples of distant and uncaring, toxic and unpleasant, or controlling and nitpicking management styles in the charity sector at the moment. It takes time and effort to manage in a constructive and situational way. But the alternatives will hurt you and your team.

Twice this week, the water butt has been refilled by the rain showers. So we're now playing the game of using the water ahead of the next shower to avoid damp. And watching to see if the grass is actually returning to it's usual soft green state. This is summer #ukweather that I'm used to!

If you only read one article about Jason Arday, let it be this one. And let's stop talking about Arday (aside from tributes, support and calls to correct the record) and start talking about Nathan Cofnas and the agenda that led to this horrible situation.

Carole Cadwalladr@carolecadwalla.bsky.social

NEW: It was a digital lynching. And the media is never going to hold itself to account for the role it played in Jason Arday’s death. But there are things we can do. This is a practical guide based on my own experience. broligarchy.substack.com/p/a-digital-...

The age of centralised social media had us convinced that constant growth and the whole world in one big public square was the goal. In the end, that and monetization (and political weaponisation) led to the mess that Facebook and Twitter are now in. Bluesky needs to be viable, not massive.

Serena Snoad - Good Community reposted

Developers backed by American asset managers want to dredge up Falmouth harbour, spilling toxic chemicals into local waterways, just so mega cruise ships can drop off tourists who barely visit the local area. STOP THE DREDGE graceblakeley.substack.com/p/the-dredge...

graceblakeley.substack.comThe Dredge: The battle for the future of Falmouth BayThe biggest seabed dredge in over 80 years is being proposed for Falmouth Bay. Campaigners claim local democracy is being overridden.

This is a new era of midlife for me - becoming obsessed with the sweet mustard ketchup and pickle relish pots used in recent Gousto meals, then tracking down the supplier to order them direct. Tracklements have limited retail reach but a website to order direct. Success!

In another hot week, this will be relief to my ears!

Radio Lento@radiolento.bsky.social

Some cooling quiet for another hot day. 🎧 Episode 130 - Dartmoor stream above waterfall gorge (35 mins) A river on the edge of Dartmoor in July. Just the trickling of the water and the wildlife in this wild place.

This is fantastic! We can change health outcomes if we work together

Anna Patton@annapatton.bsky.social

On the generosity of strangers, and how an economist changed the game for kidney patients My latest story for @reasonstobecheerful.world reasonstobecheerful.world/kidney-excha...

Yes my jacket is wet and the dog had to be towel dried after coming home early, but I'm happy. It's raining, and it's been raining for more than 15 minutes now. Willing it to be in Dulwich and wetting down the forest and coastal marrams. It's tinder dry here and that's dangerous.

Serena Snoad - Good Community reposted

63 grass fires in one day. That's the challenge London's firefighters faced yesterday. My thanks goes out to them for all their hard work. We all have a part to play in reducing that risk. Keep sparks, cigarettes and anything hot well away from dry grass. If you spot a fire, call 999.

Hello Bluesky! Say hello or follow me if you're interested in: - online community building - wellbeing at work - nonprofit comms - moderation of content and conduct - Korean dramas - Foodie content Say hi below and tell me more about you...

Serena Snoad - Good Community reposted

It’s worth pausing on the scale of Burnham’s social care pitch. This could be the biggest reform to health in England in a generation. A universal care system - effectively a second NHS - would be revolutionary. Just free personal care would be lifechanging for older and disabled people.

Serena Snoad - Good Community reposted

Serena Snoad - Good Community reposted

If you are not an old, I have to tell you that the web was so exciting because never before in human history could anyone* just post whatever they wanted anyone else to access from anywhere* on the planet 24/7. And you could do it from a school/library/cafe, cheap.

Sometimes small things aren't so small. This week I bought my first work laptop. I started freelancing in 2021 as a side project and used my personal laptop. It started going slow, losing charge. Then video meetings had issues. I've had two good years to build a reserve fund to buy one. So I did.

Which may seem like a small thing, but it was one of the biggest investments my desk and laptop operation has made so far. Thankful for the clients who believed in my work from the beginning and the ones who have returned to work with me again. I love the variety of #freelancing.

Some things aren't meant to be 'hacked'. Not everything is supposed to be 'optimised'. You don't have to 10x everything you do. Plan. Listen. Design with safety and inclusion first. Build carefully. Scale with intention. Review and reflect. The walk is the walk. Take your time.

Serena Snoad - Good Community reposted

If you need more owls in your timeline - follow Owls in Towels. 🦉

Owls in Towels@owls-in-towels.bsky.social

Not all owls on the ground need help! This young Long-Eared Owl was thought to have fallen from the nest, but was in fact a fledgling learning to fly. More info about this one at: owlsintowels.org/flight-test-... via u/bl00dspilled at reddit.com/r/Owls/comme... #owlsintowels 💛🦉

I think it's time for a different playbook for not for profit community building. I've been translating community building strategy and tactics for a health charity context for years. I'm not alone. Last week I met 3 people doing the same. If this resonates, let me know...