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I think it's fine for Xbox to change its name to XBOX but also don't let that impact whatever your editorial style is. Companies do this all the time to try to put extra emphasis on their brand. Your job is to not fall for that and keep doing whatever seems sane. You do not need to write inFAMOUS.

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the only wired spelling I will every acknowledge is IRyS for the hololive en talent IRyS cause the lowercase y in the middle of caps looks cool

I understand where you are coming from, but I would question the journalistic integrity of any outlet that doesn't put the $ in Fairgame$.

everyone should just go full JRPG with it like how Kingdom Hearts HD 2.8 Final Chapter Prologue includes a game called Kingdom Hearts 0.2: Birth by Sleep -A fragmentary passage- because Kingdom Hearts 2.8 + Kingdom Hearts 0.2 = Kingdom Hearts 3

I was playing Mario Kart when I noticed GCN tracks use GCN instead of NGC which to me was an odd way to order the abbreviation. I find out it’s to differentiate from Neo Geo Pocket Color as well as Nat. Geo Channel which was a bigger deal when cable TV was a thing.

See. All those losers out there calling members of media games industry shills when it's really the corporate slugs like myself that are the true OG shills and really do have to go with the proper branding.

At one point Epic tried to start calling their game UNREAL TOURNAMENT and wanted us to rename the page on GameSpot to match. No. You don't need to do that. Even if they ask!

Me, a business reporter on the phone in 1999: “Is it Alltel or AllTel?” Alltel spokesperson: “It’s a big capital A, then the other letters are capitalized but they’re smaller.” Me, already writing “Alltel”: “Thank you”