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What do you call that then? The iPhone-ification or the apple-ification of tech products?

I guess it simplifies things!

…i liked this post… but i also dislike this post. make sense?

If it was a joke it would have been funnier. This is just sad.

A Pro Max Plus makes total sense for branding 🤣

Absolute bad Apple ripoff names

This is disgusting. Why are companies so bad at naming things.

Actually simplifies buying … buying a laptop is extremely confusing

Names were legacy but kinda outdated too

Or worse, a dong...

Straight-up stealing Apple's/the iPhone's naming convention is pretty funny

The other option was Dell Tall, Dell Grande, and Dell Venti.

Don't buy anything Dell

Sure, everyone is right that makes sense, but at least spice it up little teency weency tiny bit: D-Book, D-Book Pro, etc. The marketing campaign writes itself: "Dude, she's down for the D... book."

Hoooooow and whyyyyyyy!!!!!!!!

This is a good thing right? It's so easy to understand

no one EVER called Dell a genius at any branding or marketing but this is Basic 101

Apple lives rent free inside their heads

Dell Pro Ultra when

90s marketing goes away. We're fully in the 'Pro/Max/Mini' era now.

I think this is easy to understand to normal people.

That honestly makes sense. As someone who has never bought a Dell laptop, XPS, Latitude and Inspiron mean nothing to me and I couldn't tell what their target audiences are (vaguely remember that XPS is for gaming? Or is it their mobile workstations?)

So when is the Dell Mini coming out?

this is so bad, now people will be confused and hate the brand

read op, specifically "pretty well stablished [...] line branding". XPS high performance. Latitude lightweight work-oriented. Inspiron overall consumer-grade. XPS > Inspiron > Latitude? XPS > Latitude > Inspiron? You can't. They are different kind of design laptops for different purposes.

Not to mention that there were lot of Vostro, Inspiron and Latitude models released in the past few years that were basically identical. Only the XPS brand meant something.

the companies a joke. Bought a desktop, had a problem...they don't do any servicing unless under warranty. Will never deal with Dell again...

2025 is the year all good brandings go to die

I see you 👊🏾

Oh boy. Innovation at its best😏

Smart move, wtf is XPS, Latitude and Inspiron?!

So literally Apple branding on their line of PC laptops 😂😂.. These companies don’t have a clear identity that isn’t “We are just like apple, with a twist”. Zero imagination

Terrible names

Seems like they want people to be able to tell them apart at a glance. Unless a product has "pro" or "ultra" in the name, I doubt most people can tell them apart performance wise. In that sense, I completely get it. Huge minus points for unoriginality though.

lol mentally owned.

Apple

Why does this sound like a meme

Thanks a lot, Apple.

I mean, if you already rebrand why not come up with a unique branding? Just off the top of my head: Dell, Dell Silver, Dell Gold Dell X, Dell Y, Dell Z Dell Base, Dell Plus, Dell Pro Dell A, Dell M, Dell X And so on, and so forth...

they definitely have wires installed in the Jaguar board room :)

I think one of the worst product name changes so far.. especially with the addition extra sub branding

This is a Dellicate situation

I got $5 that says some CEO asked ChatGPT what to name their product line, and that’s how we landed here. Otherwise, that must be the most overpaid marketing department around.

Honestly had to double check that we didn't somehow skip the first few months of the year and land on April 1st

if u can't beat em....

I didn’t think of Dell XPS as the lesser choice before. With this rebranding, I now do.

I totally get the need to simplify names, but at least use some creativity, Dell!

And each has a base, plus, and premium? I feel like that name scheme is supposed to represent one line of product

good god

So they be copying iphones now 🤣

Perhaps my 7 year old son can come up with better branding.

The problem for dell is they are now promoting apples more well known products And no the average moron has no idea what pro max means

Outsourcing their marketing department to another well established computing company.

I’m confused. Do they all come in a Base, Plus and Premium versions? What does that mean?

its what the people understand

Gross

An unsurprisingly terrible move from Dell here that is unfortunately on-brand for their antics. Apple people are not going to buy Dell notebooks. Who are they fooling? "Ah yes, I have a 'Dell Dell' laptop"

I still have the first really light latitude somewhere....

iphone branding and it's consequences

Very unique naming of the series

Yk what. I’m ok with this. Xps and Inspiron are iconic names but this streamlines which ones are better specced. MacBook Air and MacBook Pro treatment

It's Apple's world we're just living in it

🤔

Dell is just asking to get sued by Apple with this new naming convention - just watch.

Concerning.

In clear nod to Apple