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While I totally believe this, they’re also very very good.

“no more or less nefarious than anything else that's been going on in the music business since the dawn of time” is a great endorsement as confessions go.

Sounds like a jazz trio. I'll play bass.

Girl, you know it’s true.

Here I was thinking that the sudden ubiquity of Geese was due to a high number of New Yorkers in music journalism, and the band having a “New York” sound that I didn’t get.

I don't give a shit about any of this. The music rocks. That's all that matters to me.

But Geese are actually geed

Reminder: if you keep hearing how great something is, but you don't like it...trust your gut

I think that’s just called paid promotion

Ya if I don’t like some new band or musician or whatever I generally chalk it up to being old and return to my 90s playlist.

Nah you’re right. They’re like if Television was bad and derivative

I’m 63 and really enjoy their stuff. But musical tastes are deeply individual.

This is the approach. Like a do no harm thing.

I think they're just dog shit.

tho i guess i mostly listen to emo/punk so maybe all non-alt rock music sounds like old ppl shit to me now

I’m like 3-5 years older than the target demographic and they’re in the “I can tell why people like them, I’m just personally less into them

Most of the people I see that like them are in their 30s or 40s so idk man. For the record I think they suck (I’m 33)

talk about a nothingburger

They're next just you wait

Sure tons of two pieces dress up in monochrome polka dot costumes and build songs out of microtonal guitar and bass loops, totally common thing you hear and see all the time.

Isn’t this just how marketing to 16-30 year olds works now?

So they make music. A company is hired to spread that music across the internet. People hear it and a bunch of them like it.

Mr. Dogpenis, your reply is trophy enough for me 😂

Great job taking the thorny issue of labels using dishonest marketing tactics to raise the profiles of talented musicians and turning it into absurd engagement bait.

Geese suck but I am 53 and if I like them they are in trouble. In the 70s A and R guys used to give DJs hookers and cocaine to play records. Some of your favorites broke this way. So this is how the music industry works.

Whoever was involved in writing, editing, and signing off on this should be so deeply embarrassed

Fascinating. I have a weird, niche band and we are always trying to figure out how the music industry works. It’s all nepotism and manufactured trends. It’s so bizarre. We just keep releasing music to the dozens of people who enjoy us.

Breaking: Geese hired a marketing firm so that more people could hear that they fucking rule.

okay but President are definitely plants right

That’s fowl.

If we start hearing a lot of hype about up-and-comers Gander and the Goslings, we will know for sure

Phish fans be like that

I can see why they'd think Goose is derivative, but honestly a lot of these jam bands I listen to on the sirius jam band channel all have a very similar sound, especially the guitars- I don't know if they all use similar gear and effects or what, I like it all but doubt I could ID isolated players

Haven't seen Geese but Goose shows are pretty sick. Very chill but when they wanna throw down, they can fuckin throw DOWN.

checks out

Totally agree.

So, kinda like radio airplay and record company practices from day 1? Except more propaganda-ey? Cool.

I kind of feel the same way about Sleep Token. It was like one day they didn’t exist, and then the next, anybody and everybody was squeeing over them.

mom telling me to do the dishes is a total psyop

thanks for reminding me I need to re-mute the word “Brooklyn”

It’s like nepotism but they aren’t related!

This isn't music promoters coming up with a new way to exploit algorithms for promotion that politicians can latch onto and learn from. This is music promoters learning from political groups who have been doing for years, discovering it can also be used to promote music.

do you think anyone is saying radio bands of the 90s werent industry plants? lmao

The distinction to me is that the old model involved creating organic hype via advertising/media control rather than faking organic hype. Feels more like lying. There also used to be thousands of independent radio stations to herd, and now many have been consolidated by ClearChannel or Viacom.

Or, and bear with me, they are actually REALLY good and interesting.

wow did not know geese was responsible for killing fred hampton that's crazy

Watch this! Nobody really likes this band but this video shows how they became as big as they are! Pretty interesting and Boomers need to watch as we are buying into all the fake shit! #cndpoli #uspoli #AI #tech #OurWorldFuckingSucks youtu.be/z7lQdkiQfo4?...

Had the opposite effect though ;)

....people still care about shit like this?

😅 they trying to kneecaps their darling because the album was really filled with increasingly relevant anti-war songs...

what?

I read the article and still don’t understand what the claim is… very vague. The record company did a viral marketing campaign? That’s probably true of most bands that make it on TV and big festivals.

GANDER was right there!

Geese is the plural of Goose.

The Monkees were an entirely manufactured industry plant, but there was no serious attempt to hide that.

Only the Industry could create a band called Geese, that sounds like actual geese attempting to play instruments, and bootstrap them into ubiquity.

This is one of the most disgusting and sinister things I've ever read. They're just straight up admitting they manufacture approval for anything they want and that we will never know about it if they don't tell us.

I guess I don't understand. Can you be a mass market industry plant with too much hype if the general public has never heard of you? I liked the album fine, beyond that I don't really care how it got to me.

Extremely misleading headline. Disappointing.

Maybe these smug playas can try to hype a band that is actually listenable next time.

I think you can find lots to dislike about this band without taking a marketing agency’s pitch deck as the gospel truth about PR effectiveness

eh, this isn't really accurate basically they had good label support and marketing

Will one of them go solo under the name 'Goose'?

One thing you can’t label an industry plant? The tactics to sell MALINKO, a thriller about a newlywed couple a Route 66 honeymoon who stumble onto a mysterious radio show. $25. Venmo: Rick-Paulas, include address

Right, isn’t that what all of these TV singing contests are all about? American Idol, The Voice? They’re all about finding shake and bake “talent” that they can turn into instant, short-term stars to monetize and then discard when the next one comes along.

This is the Substack post that kickstarted the conversation. Fascinating and nuanced read - much more in depth than the article: open.substack.com/pub/elizamcl...