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It fascinates me how some people on social media nowadays actively seem to be weirded out when you attempt to actively interact with them, or to reply to their posts - as if they assume it’s a broadcast-first medium.

Shen-yi Liao 廖顯禕@liao.shen-yi.org

Other people have noticed this phenomenon too but danah boyd put the best slogan to it: social media is now parasocial media. Social media hasn't been social for a long while—how long depending on the platform, depending on the milieu. It's not folks sharing equally, but broadcasting and receiving.

I primarily use social media because I genuinely talking with and meeting new people, and I do at least try to read and reply to all interactions. I find it interesting how many comments I’ve received from other social media users about how apparently unusual my online behavior is in 2026.

I’ve always been a comparatively pretty high-active-engagement (IE, posting and replying, not just scrolling) social media, user, since I was a kid - but I do find it somewhere in between fascinating and alarming that being as active as I am appears to be becoming increasingly unusual.

Of course, the flip-side of this is that it also feels like when people do engage with your posts on social media in 2026, many replies increasingly read like they’re written by people who either aren’t totally literate or didn’t actually read your post and are just responding to a couple key words.

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feels like people are more in their feelings and society has become even more self-centred so people reply on the basis of what they want to say not what they want you personally to hear because who cares about you there is no you really. although I've also been getting this off men irl for 30 years

Here I will note again that annoying as Bluesky can be, I feel confident when I say that this website has got to have the highest level of literacy and thoughtful engagement of any decent-sized social media network on the Internet as of this writing. Which is also scary to think about.

The falloff in literacy on Reddit post-modpocalypse (we left, still homeless) is shocking, to say the least. Twitter specific jonestown koolaid plus very early AI writing overtaking the browser intrrnet, plus earlier recession of any elevated magazines as a form, has ocean-trench'd the lexical mind

In my reading of history, it tunlrns out a lot of people had some degree of aphantasia and other learning disabilities all along, books aren't good with their brains, and magazines as documentary were an abilfying infotech

Language Hat is a very good community that has also had productive research done on it unfortunately it's also hosted in the blog comments of a single increasingly elderly blogger, and I really don't want to imagine the fate of that community if anything significantly bad ever happens to that guy

I of course have zero issue with people who prefer to lurk on social media (and I guess I’m OK with the broadcast-only crowd, even if I don’t get it). But serious communication issues can arise because it’s hard to tell who’s in what camp - and too few who don’t want interaction turn off replies.

We need a traffic light system, red for youngsters and " How very dare you" celebs, amber for mutuals only and green for people like me who love a bit of interaction and a natter!

I came to twitter as the most viable replacement for google reader (mainly because blogs were already dying) so reading first is my mental model. When I reply, it's mostly to make sure there is a paper trail of me being a fellow traveler in case there is some miscommunication in the future.

i think a lot about how much engagement i want on social media. I do tend not to read replies from accounts that don’t follow me. It has to do with the fact that i attract a fair amount of hostility because of certain stances i take. i tend to operate as if i were still on twitter.

I agree, and enjoy the thoughtful engagement, uniquely informed perspectives and spontaneous humor as it presents, amidst the rest. Probably because I find the world an ever interesting place.

Yeah, it's depressing how it seems like modern social media has trained a lot of people to not think and have short attention spans on it. And I agree that it's better here than elsewhere. There's too much reward for knee-jerk, feel-good pandering/hate posting, and too little for thoughtfulness.

I'm not sure how you'd design a system to encourage better behavior. I think it is better here because feed algorithms aren't trying to maximize emotional engagement the same way other networks do.

bsky is what social media was in the 2000s, before everyone's brain turned to oatmeal. We're the last survivors of the great endumbening.

It seems to me there's a much more pernicious pattern: bean soup comments. The thing about bean soup comments is that it's a response as if the thing being responded to was said directly and personally to the respondent, and not posted for a nonspecific audience.

I think this is incredibly illuminating. If I were to dm you "You said you wanted recipes, here's a recipe for bean soup" and you replied "but what if I don't like beans" that's perfectly sensible. But responding "but what if I don't like beans" to a public post is kinda insane.

It comes across as weirdly narcissistic to do that, because, obviously, a post to social media or in a forum is not to an individual. This demonstrates it actually kind of is a broadcast. But not like classic broadcast media.

I do find myself talking less with strangers here because, like you say, so many responses are just illiterate — weirdly phrased reiterations of what I just said or unnecessarily hostile in tone. It doesn’t feel “social,” it just feels like bots. Like we automated the “Debate Me” bros 😬

Sometimes I wonder if this is the result of the Whole Language Learning pedagogical fad (well covered in the "Sold a Story" podcast), since we really have a generation of kids who were never taught how to read properly, and now they're grown up and are truly not 100% literate

Given how many of such posts are allegedly made by 50+yos, I don't think that's likely an adequate explanation. ("Grandpa" in profile, etc.) We've been teaching "speed reading" as aspirational for a long time, though, so maybe a similar issue.

I’d noticed that exact same seems-to-scan-for-key-words thing way back in the 1990s, on Usenet. No idea whether it seems more prevalent now because a greater proportion of people are doing it, or because there are just many more people online, or if it’s something in the design of the networks.