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It fascinates me how some people on social media nowadays actively seem to be weirded out when you attempt to actively interact with them, or to reply to their posts - as if they assume it’s a broadcast-first medium.

Shen-yi Liao 廖顯禕@liao.shen-yi.org

Other people have noticed this phenomenon too but danah boyd put the best slogan to it: social media is now parasocial media. Social media hasn't been social for a long while—how long depending on the platform, depending on the milieu. It's not folks sharing equally, but broadcasting and receiving.

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I made the mistake of responding to a terminally online poster that I followed; was a minor, non hostile disagreement with their read on a picture that compared truck sizes between 90s and now. They proceeded to imply that I had a mental disability, that I was fucking stupid, ended up blocking me.

As a kid I was often on super hostile message boards so the random shit talking isn't anything new, but the "terminal poster with a following" aspect certainly is, along with having no "local to the group" mods.

I have experienced this & conclude many ppl see social media as a journal. It’s a habit, to post. Yet resent replies. Acknowledgment isn’t the point ~ for them: they want a vent-box, a true void to scream into. Ppl are in the way

There's 3 ways to use social media, as I see it: "I talk to all of you" (it's a call-in radio show), "I listen to all of you" (it's a news aggregator), or "this is one conversation in a really loud convention center" The majority of people are the 2nd, but *I* thought most of the rest were the 3rd!

But if you think it's a bunch of call-in shows, of course it looks weird to answer every call *or* to expect that your call will be answered on the air...

This is a useful taxonomy, but IMO it downplays how much the size of your following shapes things. If you’ve got thousands of followers you’re always hosting a call-in show, whether you want to or not. I see lots of large accounts get mad about this, but that’s just the price of having a following.

Well, on bluesky you can't force someone to unfollow you, so... I guess people with thousands of followers have to delete their accounts and start over (losing post history and evidence that they didn't just join) or accept that they can't have conversations?

This is a pet peeve of mine. Don’t want responses but just a place to vent or share then get a diary. Or a blog. You’re on a social media site designed around INTERACTION. By posting your inviting response. Don’t be a dick when you get one.

Thank you! I am here because I want to be social. I have no desire to be the town crier, who shows up, yells a few things, then moves on. Let's talk. Let's engage. Heck, maybe we will even like each other or at least find each other interesting.

This is so real, and it's a huge part of why I respond so rarely these days. I used to be a prolific social media poster and commenter (back on The Old Place), and I got tired of people acting like I was trespassing by interacting with their posts. Now I'm more selective.

I primarily use social media because I genuinely talking with and meeting new people, and I do at least try to read and reply to all interactions. I find it interesting how many comments I’ve received from other social media users about how apparently unusual my online behavior is in 2026.

ok, minor amendment, i do understand the professional accounts not necessarily always interacting. if you're just here to sell your things, fine. that's work, i guess. but even then... doesn't social media marketing work on the interactions-with-fanbade principle???

maybe this is just an evolution where "social media" becomes doomscroll only, and the interactions are returning to the small, closed chatrooms like on discord? (i would understand but hate it, i can't seem to click with discord at all)

It does help that BlueSky seems to have been designed to foster actually interaction between human beings. My biggest frustration with Meta, Youtube, etc, is that they've increasingly forced users to become passive content consumers. They want you to "engage", but discourage discussion by design.

I think it may be generational too, millennials remember an internet where the person on the other side was not so obscured, whereas zoomers were introduced to the algo internet at a very young age via yt and vine

My poasts are mostly shower thoughts that arent relevant to any of my homies irl (burned out on disc postcovid). If someone engages thats dope, but ill only respond if its smth that reengages me too

I'm really glad you use BlueSky like this cause I think it's a nice thing whenever I see it. I remember getting scolded, on both Tumblr and other platforms, for trying to reply to every comment I got on a post and it was just cause... I like talking to people and I'm a lonely teen lol.

Nowadays I'm a lot better at just letting conversations happen *without* me but some of my best days are cause of good engagement on social media. Where I learn something, or am corrected, or just have a nice chat. It's wonderful!

Hypothesis: A lot of people come to social media to follow celebrity accounts, and those celebrities *can’t* meaningfully engage with replies—if the celebrities are even the ones posting (and not their staff). So that’s what “social media” means to them.

Someone messaged me after the silly Columbo thing I did went viral that I did it for "clout" and I was like what the fuck kind of clout are you talking about here

Probably the same people who downvote me on Reddit when I ask a simple question. I am here to ask for help, in case someone in the subreddit for this niche special interest has a genuine answer! Posting is not "clout chasing" or "karma farming", FFS.

I’ve always been a comparatively pretty high-active-engagement (IE, posting and replying, not just scrolling) social media, user, since I was a kid - but I do find it somewhere in between fascinating and alarming that being as active as I am appears to be becoming increasingly unusual.

I suspect a lot of folks that have pulled back from directly engaging with strangers on social media have done so because of the increasingly hostile engagement patterns encouraged by other social media sites. Not to say that there aren't still assholes here, just that the format doesn't foster it.

Of course, the flip-side of this is that it also feels like when people do engage with your posts on social media in 2026, many replies increasingly read like they’re written by people who either aren’t totally literate or didn’t actually read your post and are just responding to a couple key words.

feels like people are more in their feelings and society has become even more self-centred so people reply on the basis of what they want to say not what they want you personally to hear because who cares about you there is no you really. although I've also been getting this off men irl for 30 years

Here I will note again that annoying as Bluesky can be, I feel confident when I say that this website has got to have the highest level of literacy and thoughtful engagement of any decent-sized social media network on the Internet as of this writing. Which is also scary to think about.

It seems to me there's a much more pernicious pattern: bean soup comments. The thing about bean soup comments is that it's a response as if the thing being responded to was said directly and personally to the respondent, and not posted for a nonspecific audience.

I do find myself talking less with strangers here because, like you say, so many responses are just illiterate — weirdly phrased reiterations of what I just said or unnecessarily hostile in tone. It doesn’t feel “social,” it just feels like bots. Like we automated the “Debate Me” bros 😬

Sometimes I wonder if this is the result of the Whole Language Learning pedagogical fad (well covered in the "Sold a Story" podcast), since we really have a generation of kids who were never taught how to read properly, and now they're grown up and are truly not 100% literate

I’d noticed that exact same seems-to-scan-for-key-words thing way back in the 1990s, on Usenet. No idea whether it seems more prevalent now because a greater proportion of people are doing it, or because there are just many more people online, or if it’s something in the design of the networks.

Elder millennial and have spent almost my entire online life (30 years now) as a passive user, content to consume others' posts. Joining Bluesky has changed that for me. Arrived summer 2024 and it was like joining a friendly cookout. Contributing to the conversation is energizing.

So I guess I'm kind of the opposite of what you're seeing, becoming more active after a couple of decades online. I definitely attribute that to the environment here being welcoming and smart. I like being smart and the feedback loop here is real.

1. I read pretty batshit insane quickly which helps a lot (I actually do log out of Bluesky all the time) and 2. Thanks to Trump 2.0 destroying multiple industries I used to work in at once, I don’t have a job. Though I was using Bluesky the same amount far as I can tell when I did have one.

I've never really understood lurking. I see a stimulus, I react to the stimulus. Lurkers have alway outnumbered participants. What I think is new is the professionalization of the sphere, displacing amateur and ad hoc content.

I really think a lot of it is growing up in the sweet spot of pre-algorithm social media/forum posting and seeing interactions as genuine people instead of fandoms getting served your posts.

It's the difference between engagement and performance. I find a lot of folks in socials today use it for performative reasons - such as audience building for profiteering or ego-gratification. I'm an old school engager - always happy to have a chat. Not here to find agreement or win an argument.

Something that occurs for me personally is the surveillance aspect. I'm in a Stanford study. How can I possibly remain authentic knowing some dude in lab coat is standing over us with his hand on his dick dreaming up ways to use our interaction against us? Flippant cynicism tinged broadcast it is.

Thank you for saying this. Because yea, I’m a big commenter but not such a big poster, which has been an adjustment with Bluesky. It’s nice to know that you do like the engagement, because many absolutely do react like you showed up in their living room unannounced 😅

i just like to post pictures I make (mostly bugs n nature) and occasionally I have an opinion. I answer most, unless Im indisposed or the stuff feels to me like one side is being like obviously not in good faith or crsnky/havin bad day) no wifi atm so less vacay pics lol

I have noticed that Bluesky doesn’t seem as interactive as Twitter was, which is such a shame as I’ve met so many people through Twitter that it felt like a real community, both online and off. So far there hasn’t been a replacement for that, and maybe this is why?

I’ve found Bluesky even more interactive than Twitter was (and I was very interaction-forward on Twitter). I also have a number of friends who feel this way. Seems like a your mileage may vary scenario.

I use social media because I have a terrible time talking with and meeting new people. I have described my social media use as "a homeopathic dose of social interaction." I should use that crack to open the door wider.

it’s a kicking around the cracker barrel at the railroad depot medium but people posting bills on the telegraph pole outside instead like it’s the thing to do

I stopped following someone I otherwise liked after I engaged with their post to ask a clarifying question out of interest in the topic only to receive a condescending response for not already knowing. Like, excuse me for talking to you like a person on a social media app…

Do you think it’s an eternal september problem? People who are used to yelling at the people on television joining platforms like Bluesky and engaging in a way that’s familiar to them?

Dang I’m so glad you said this. I’ve had people follow me I guess out of industry obligation, and then go fucking feral when I try to chat in a normal way.

As a person who is old enough to remember The Well and who joined Twitter very early, and not only joined, but had parties with people I met via DailyKos that has strong community. One of my favorite things about social was being able to chat (and sometimes meet) people I never would have otherwise

Me too. That said, I think as it is today I do believe social media provides an overall negative to our society.

One of the things I miss the most about early bsky (and early twitter tbh) is the “hi hello nice to meet you all!” vibe. It really felt more like a big open chat room and less like “content posting”

I wonder if this is because most platforms now have followers rather than friends? I prefer when connections are by mutual consent--ie, if someone unfriends me, I stop seeing them at all. (It's awkward when I find myself happily chatting away at someone I THOUGHT was a mutual, but...

But that means I can't follow someone because I just want to read what they say without there being some kind of implicit obligation on their end, and it means I can't enjoy someone chatting with me unless I want to read what they say!

I mean, you can use social media however you want to. You don't have to use it the same way I do. I like to use it as a sort of chat room, so of course I'm going to want to talk to people who also want to talk to me. But some people DO use it mostly to read, and that's also fine.

No, no, I'm not saying there's anything wrong about preferring all your follows to be reciprocated! But in a system where they have to be, I'm not going to interact with people very much, because I can't read them without reciprocation, you know?

The main issue is that it can be quite hard to tell who falls into which camp, which leads to people getting surprised and mad at you for, you know, replying. (Those accounts could just turn off replies, but…many don’t seem to).

I also come on social media to chit-chat and be social, so every once in a while, I go through my following list and unfollow anyone who is no longer following me back. My assumption is, these people aren't interested in interacting.

I'm fine if someone unfollowed me because I have a few interests that I can be a LOT about but I can also talk about other things intelligently. So I can get someone enjoying me chatting on the conversation on their posts but not wanting to hear about the 2026 Mariners' bullpen woes.

Honestly, I wish my followers would interact with me more, but I'm really not all that interesting. And it's a downward spiral: The less interaction => less interest in posting => even less interaction. Lately, I pretty much just read other posters.

Honestly this. Like where is the ‘Here look at my garden, but id like to see yours too’ posting crowd? I know people here are doing things. How do people expect to build community if we don’t actually do that 😅 I’ve been working on it myself lol

FYI check out who is posting either using the #gardens or #flowers hashtags. Then build a list of the people who you want to follow (FYI the Lists tab in the left hand toolbar).

I mean, sometimes there are good reasons for that though. Like, I try to rein in being a "reply guy", but well I'm a guy so if I'm replying to a stranger's posts then they have every reason to be suspicious of my motivations.

Yeah I thought the social part was kind of the point but uh, definitely seems like it isn't for some and I find that very odd!

I picked up a new hobby a few years and that's when this hit me. Trying to find a community of like-minded folks was impossible. One creator made it seem line they wanted to, but turned out they were just looking for a place to get other people to give them content ideas to monetize

I reply significantly less than I used to because virtually every interaction I made on Twitter turned out to be unwanted, haha. I understand where it comes from but I miss the "friendlier" web I remember of 20 years ago.

I double/triple check any of my responses now and then delete without posting most of the time because it seems to upset people. Upsetting people gives me anxiety.

It doesn't help that the term "reply guy" is uncritically used to refer to both obvious trolls and people who seem genuinely curious in a conversation. It also doesn't help that we have lots of high profile people who have seemingly gone insane in their own replies.

Its used derogatorily to reply to sarcastic or disengenuous people who reply without contributing to the conversation, but because its how things go on the internet its created this perception that any and all replies are reply guy replies

Rude of you to post and thereby put your post into my feed because I follow you. Next time be more considerate of the sole appropriate basis for all of your decisions: my feelings.

Wasn’t that the exciting part of social media for many at first? Like "I can't believe <insert name of well-known person> replied to me!"

Your post/reply philosophy reminds me of when I genuinely enjoyed social media 12+ years ago: good faith social interaction with strangers. So much happened in the time since that took all of that joy away.

I was in undergrad for communications back then, and it's weird to think about how almost everything I wrote for class about the cultural benefits of social media just read like I was on another planet compared to now.

I’ve started muting/blocking anyone who always has replies turned off. For the occasional post, I get it. But it’s called social media. I can go elsewhere for one-way broadcasts.

I remember seeing somebody on my feed post about mbmbam and I so rarely get to talk about mbmbam with other people, so I got excited, I did a classic mbmbam joke, and they just seemed offput my attempt to engage. Sad violins played in my head and I just thought “sorry for trying to be your friend 🥺”