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Every facet of generative AI has made my professional life worse, without question, but THIS specific aspect has been driving me NUTS. Clients, who have made me toil for weeks over indescribably small details, are now approving & producing in-house commercial artwork that looks like a fever dream.

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100% same situation I cannot stress it clearly enough 😭 Ig is a mix of the power it gives them of not having to pay an artist, and that they cannot really grab the power from themselves while using ai, so they are content?

There’s a lot of truth in that! I cannot tell you how many times I’ve designed and illustrated every single aspect of a commercial illustration only to have the agency credit everyone in their office, but not me… 🥲

Exactly this, clients need to think they've had some input. So they'll nitpick over the silliest detail just so they can say they've collaborated. Making some piece of shit with AI fulfills their need to have contributed, although it's leagues worse than what they could have gotten from an artist.

Right!? Also, I just wanted to let you know that THIS MORNING my son showed me a Betty and the Yeti strip, because he thought seeing Yeti eat out of a bin would make me laugh - and he was right!

Aside from all the good points already made, people are also way too slow at realising computers can be wrong. We know humans are flawed, so we question what they produce. AI is equally if not more flawed, but 'because computer' it has to be correct... Our education system is failing us.

Yes! It really doesn't help that the current slew of generative LLM models are being wrapped up as "computers are conscious now!". It's intentionally duplicitous and I hate it.

There was the same shift with the Advent of desktop computers with graphic design software. I worked on high-end print pieces with picky press checks and unreasonable demands, to have customers suddenly settle for much lower quality because someone from their office knew how to use MS publisher now.

Now that's actually an idea that might make me a lot more willing to do what they ask, too. Shows the real people behind the small businesses like we are investing into their lives. Because soulless stuff usually makes me think about corporations, not "the little guy who works hard"

Ugggh... I've seen so many small businesses do this, always with the explanation of "we don't have any money!". All of which is horribly tied into the idea that creative labour is somehow intangible, so cannot hold value.

So much of that process is the people who didn’t make the art wanting to put their stamp on it. Somehow without any other human being involved they feel like it’s all theirs and that attention to detail just goes the fuck away because it was really attention to ego.

I have clients submitting AI-written reports to donors that give them six figures annually. These reports are riddled with factual errors, and a year ago we would go line-by-line to triplecheck every fact. It's bizarre.

Hard to disagree. Just look around. Our leaders go through the motions at these COP conferences every year but nothing happens. They’re humoring us only. The leaders we’ve elected can’t ensure our planet remains habitable by humans. If we’ve given up on that, what is left?

You can have it both ways: I’ve had clients make me toil for weeks trying to turn their AI pitch image into something better/more considered/production ready, etc, only to slowly realise they just want the AI image. Nothing compares to the dopamine hit they got when they instantly “created” it.

I’ve experienced this a lot, and for me it perfectly illustrates how they will drop artists as soon as the tech makes it viable for the required end result.

Yep, I've been getting this more and more the last two years. They project SO much onto their terrible AI creations. That and it has eroded any sense of true timescale when making something functional 😔

Oh jeez, absolutely. You see some of these people claiming that their prompting skills make them as much as an artist as anyone else. No. You’re not an artist. You’re a client. Now you’re just yelling at a machine to make what you want instead of a person.

It's like people who watch cooking shows criticizing the chef while eating fast food. When the responsibility of making a good product relies on them, the standards are suddenly lower.

I begin to wonder whether they actually perceive the "AI" stuff in a different way. As if something about it just short-circuits critical faculties - do they just fixate on the thing they asked for and not even perceive the horrors that surround?

I honestly think there's something to it. A bit like how listening to people talk about their dreams/horoscope/running routine can be soul-destroyingly dull but certain people think that when THEY do it, it must be interesting...

It was never about the art, it was always about control. I worked in advertising bringing in clients for years, and most of the times the client wants to feel "in control", as if they had some say in it. With AI, they can pretend like they did the whole thing

[me, retouching a single pixel highlight on a bg character's eyeball for the twelfth time in one hour] "Gotta get this right. The entire campaign depends upon it..." [client, staring at the ball of melting, screaming meat that ChatGPT made, instead of a person] "😍 OMG! 😍 ship it!!!!"

its been mindblowing seeing the kind of thing that even big corporate marketing campaigns are willing to call "finished", stuff that would get a visual artist of any stripe fired from a project and never considered again

I was thinking, I experiences a slightly similar thing when an ad agency I'd been working with decided to start their own 3D in-house team, from scratch. They were so high on their own farts that they didn't apply the same critical eye and everything they produced was abysmal.